How to start a mailing list for your wellness business

Have you ever heard the phrase “the money’s in the list”? A mailing list is an essential part of building your wellness business and a way for you to get directly to the people who need you and your services. 

But why is it so important to have a mailing list?

What provider do you start with? 

How do you get people signed up? 

and what should you be emailing them? 


Let me help you get started. Dive into the video to learn more. 

How to start a mailing list for your wellness business

These resources and tips are fully explained in the video above. If you can’t watch, download the script here.

1. Choose a provider

If you are just getting started with a mailing list I would highly recommend MailerLite as a great provider for beginners.

MailerLite is easy to use, and a free account will allow you up to 1,000 sign ups, virtually unlimited monthly emails, beautifully designed emails that can be scheduled to send at a date and time to suit you and an automation process that will work for you while you sleep.

NB. I mention MailChimp in the video but they’ve made a lot of changes recently which means their free offering is not as great as it used to be. For that reason I’m recommending MailerLite instead.

2. Create a lead magnet

The best way to attract people to your mailing list is to offer a freebie, also known as a ‘lead magnet.’

A great lead magnet solves a specific pain point for a very specific customer, provides a quick ‘win’ and leads towards a specific product or service that you offer. 

There are loads of ideas for lead magnets including:

  • Checklists 

  • Quizzes 

  • Printables 

  • Webinars 

  • Online challenges 

  • Reports 

  • Video tutorials 

  • Book chapters 

  • Audios e.g. meditations

  • eBooks 

  • Infographics 

  • Free trials  

Think about a consistent problem that your audience struggles with, and create a simple downloadable that takes them one step closer to solving that problem.

I recommend using Canva to create your lead magnet. Make sure it’s designed using your brand colours and fonts.

I highly recommend checking out this podcast from Janet Murray on how to create a high-converting lead magnet for more ideas on how to make this really specific for your audience.

Want to know more about creating a branding board with colours and fonts for your business? Download my Just Start Now 10 step guide which includes information on creating a branding board.

3. Create a download email and a small automated series of emails

Design an email to deliver your lead magnet straight into the inbox of your new subscriber.

Set up a mini-series of emails to help support your new subscriber to find more of your content that can help them. This could be 2-5 emails automated to deliver to your subscribers with a new piece of content in each one, taking them on a journey towards your paid offering.

Tip: Laura Agar Wilson has a fantastic suggestion for a ‘nurture sequence’ in this blog post.

4. Advertise your lead magnet in as many places as possible

The best strategy to get people on your mailing list is to get the link to your lead magnet in as many places as possible.

Here are a few great ideas of places to advertise your lead magnet:

  • On your website – in as many places as possible, in particular on your home page and on your About Me page 

  • On your Facebook page 

  • Share the link when you do Facebook Live streams 

  • Add a link in your email signature 

  • Share it on Twitter and pin it to your profile 

  • Add it to your LinkedIn profile 

  • Publish an article on linkedIn about it 

  • Write a post on Instagram about it 

  • Create pins for Pinterest 

  • Offer to teach guest classes for other business owners and ask to share the link 

  • Share the link when you’re speaking 


That’s not even an exhaustive list, there are loads more ideas out there. Download my checklist of 25 ways to advertise your lead magnet now to get you started.

5. What else should you send to your list?

There are no hard and fast rules, but here are my main tips:

  1. As with all your content, think about adding value. Don’t just send a newsletter telling people what you’ve been up to. Think about what your subscribers need and how you can help them. 

  2. As with all your content, think about consistency. Don’t start sending weekly emails if this isn’t something you’ll be able to sustain. 

  3. Don’t be afraid to email your list when you have new content, products or services to sell. They can unsubscribe at any time.