Hi, I'm Vicky Shilling
nice to meet you
You’re not here to play small. You’re here to lead boldly and grow what you’ve started.
That's where I come in.
You’re not stuck. You’re on the edge of something bold — and I’m here to help you move.
I’m Vicky Shilling, The Trust Yourself Business Coach, and I work with ambitious solopreneurs who are ready to grow — but keep getting caught in spirals of self-doubt and overthinking.
You’ve done the work. You’ve built the business.
But something’s holding you back from your next move: raising your prices, changing direction, launching a new offer, going all in, showing up bigger.
It’s not a strategy problem. It’s a self-trust one.
My work helps you believe in yourself deeply enough to act — and feel safe doing it.
That might look like:
- Finally raising your prices (without spiralling)
- Closing an offer that no longer fits
- Pivoting your niche with clarity and calm
- Showing up online with your real voice
- Trusting yourself enough to act on what you already know
I’ve coached hundreds of business owners through every aspect of running a business — from marketing plans and content creation to visibility, pricing, and sales. What I’ve learned is this:
Without belief in yourself, even the best plan won’t stick.
That’s why my coaching starts with your inner world. We use tools like the TRUST Framework, belief testing, and micro-experiments to help you feel emotionally safe and ready to stretch. Because real momentum comes from feeling rooted in who you are — not just ticking off tactics.
Why self-trust became my focus
Being someone who is able to just start now takes two things:
1
Solid, strategic, know-how and business savvy
2
Self-belief that supports big brave action to get results
When I first started working for myself, I thought the hardest part would be the marketing, the sales, the strategy.
Turns out, the hardest part was trusting I had a great idea, people wanted it from me specifically, and that I could handle anything that came up as I built it.
I was constantly second-guessing:
— Was I charging too much?
— Would people judge me?
— Could I really pull this off?
Even when I had a plan, I’d hesitate. Not because I didn’t know what to do, but because deep down, I had stories and beliefs about myself and what I could handle. Whether it worked, or if it didn't.
Then I started coaching others.
And I saw it everywhere.
Brilliant, capable solopreneurs with strong offers and smart strategies — still stuck. Still stalling. Still waiting to feel “ready.”
What I realised is:
We don’t get stuck because we don’t know what to do.
We get stuck because we don’t trust ourselves to follow through,
to cope with being seen, to handle success, failure, or criticism.
So I shifted my work.
From helping people build the plan — to helping them build the self-trust to walk it out.
Because the truth is, you don’t need another blueprint.
You need to believe you’re allowed to do it your way — and that you’ll still be okay, whatever the outcome.
That’s the work I do now. And it’s the work that actually changes things.
Knowing what you’re doing at a functional level combined with self-confidence and a deep-rooted belief in yourself means you get the outcomes you want.
Strategy + Beliefs = Business Prosperity
My values
Being honest and transparent with you about what is possible when you build a business and the context from which I have built my own, is important to me as an ethical business owner. I’m all about celebrating the wins but also sharing the tough days too.
Read about my values, privileges and practices if you’d like to know more about
what ethical business is to me.
My story so far...
2016
- Joined Instagram.
- Started my blog The Flourishing Pantry.
- Became obsessed with health and knew I wanted to be involved, but didn’t know how.
2017
- Quit my job and moved from London to Dublin.
- Shadowed a health coach to suss out career options.
- Worked for the Health Bloggers Community.
- My blog won its first award.
2018
- Started a series of wellness retreats.
- My blog won a second award (Ireland’s Health Blogger Of The Year).
- Freelanced in the music industry to pay the bills.
- Trained as a coach.
- Married my Irish boyfriend.
2019
- Started taking paying coaching clients.
- Ran a retreat in Portugal.
- Cried a lot and worried I’d never make it as my own boss.
- Still freelanced in the music industry to bring in extra income.
- Launched a podcast.
2020
- Launched my membership.
- Got fully booked with clients.
- Had a €17k month.
- Didn’t work a single day in the music industry and could finally say I was a full time business coach.
- Had a baby.
2021
- Ran my first group programme.
- Grew my membership.
- Worked with 18 1:1 clients.
- Wrote my first book.
- Ran my business with no childcare for 8 months.
2022
- Released my book.
- Hosted my first Just Start Now® summit and CEO Days in England, Scotland and Ireland.
- Hit a 6 figure income.
- Bought a house!
Party time!
2023
- Training as a self-belief coach.
- Released my audiobook.
- Fell pregnant again (and kept things quiet!)
2024
- Certified as a Self-Belief Coach with the Self-Belief Coaching Academy
- Had my second child
- Hosted the Business Backed By Belief Summit
- Closed down my membership and pivoted into self-belief coaching
Now it's your turn
Find out more about how I work with health and wellness professionals to overcome their self-doubt and grow in confidence and self-belief to show up, stay consistent, get visible and take action in their businesses.
I'M READY TO SHIFT MY SELF-DOUBT
I'M READY TO JUST START NOW
I'M READY TO SHIFT MY SELF-DOUBT
“I LOVED WORKING WITH VICKY AND GAINED SO MUCH FROM OUR SESSIONS.
Her honesty on what it takes to build a successful wellness business is a breath of fresh air. I trusted her guidance implicitly and knew early on I had made the right decision in choosing to have her as my mentor.
Vicky really is the expert in her field and was always so generous with sharing her knowledge and what she has learned along the way.”
Niamh Walsh, Nutrition & Lifestyle Coach
"Working with Vicky was the best investment I could have made in myself and my business.
With Vicky's help, I over came every fear and managed to build a successful business. She has a wonderful way of helping you reframe your fears/doubts as well as giving you the tools to build a successful business. To anyone considering working with Vicky, go for it. She is amazing at what she does and this service is worth every penny!"
Sarah Hawkins, Nutritionist
