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Meet Vicky

Hi, I'm Vicky Shilling
nice to meet you

You’re here to lead boldly and grow your solo business. That's where I come in.

You’re on the edge of something bold in your work and you want to feel you gave it everything, rather than holding yourself back. I’m here to help you move.

You’re not here to PLAY SMALL

My work helps you believe in yourself deeply enough to act, and feel safe doing it.

I work with ambitious solopreneurs who are ready to grow, but keep getting caught in spirals of self-doubt and overthinking.

You’ve done the work. You’ve built the business.

But something’s holding you back from your next move: raising your prices, changing direction, launching a new offer or product, going all in on the work that you love so it’s no longer a side-hustle or showing up bigger and more ‘you’ than ever before.

It’s not a strategy problem. It’s a self-trust one.

I'M VICKY, THE TRUST YOURSELF COACH

Those big bold next steps for you might look like:

⚡️ Finally raising your prices (without spiralling)
⚡️ Closing an offer that no longer fits
⚡️ Pivoting your niche with clarity and calm
⚡️Showing up online with your real voice
⚡️Trusting yourself enough to act on what you already know

I help established solopreneurs build the self-trust to move, even when fear, doubt or perfectionism are trying to keep them still.

Because if there’s one thing I’ve learned from running my own business for over 6 years now, it’s that the fast-tracked self-development journey it puts you on never stops. And when you realise it’s only you and your thoughts standing between where you are now and the life and impact you want to be having, you know it’s time to start working on your beliefs.

What I do and why it’s different

That’s why my coaching starts with your inner world. We use tools like my TRUST Framework, belief testing, and micro-experiments to help you feel emotionally safe and ready to stretch. Because real momentum comes from feeling rooted in who you are — not just ticking off tactics.

If you’re ready to stop circling the same questions and start building something braver, I’d love to help.

Without belief in yourself, even the best plan won’t stick.

I’ve coached hundreds of business owners through every aspect of running a business; from marketing plans and content creation to visibility, pricing, and sales. What I’ve learned is this:

Turns out, the hardest part was trusting I had a great idea, people wanted it from me specifically, and that I could handle anything that came up as I built it.

I was constantly second-guessing:
— Was I charging too much?
— Would people judge me?
— Could I really pull this off?
— Was I deserving and capable of the money I wanted to bring in?

Even when I had a plan, I’d hesitate. Not because I didn’t know what to do, but because deep down, I had stories and beliefs about myself and what I could handle. Whether it worked, or if it didn't.

Then I started coaching others.
And I saw it everywhere.

When I first started working for myself, I thought the hardest part would be the marketing, the sales, the strategy.

Brilliant, capable solopreneurs with strong offers and smart strategies (usually the ones I gave them!) — still stuck. Still stalling. Still waiting to feel “ready.”

What I realised is:
We don’t get stuck because we don’t know what to do.
We get stuck because we don’t trust ourselves to follow through, to cope with being seen, to handle success, failure, or criticism.

We get stuck because of the loud, protective, inner voice that starts to run the show in our heads.

So I shifted my work. From helping people build the plan — to helping them build the self-trust to walk it out.

Because you don’t need another blueprint.

You need to believe you’re allowed to do it your way (sing it, Frank!). And that it’s going to work out in a delirious and exhilarating rollercoaster style, because you have got what it takes.

That’s the work I do now. And it’s the work that actually changes things.

We work with your protective parts, not against them. We start with safety, then explore stretch. We don’t wait for confidence to appear — we create evidence for it through micro-experiments that help you trust yourself more with every step.

This isn’t pushy accountability. It’s emotionally safe, belief-led support — designed to help you take brave, aligned action without abandoning yourself.

After nearly a decade coaching solopreneurs, I’ve learned this:
You don’t need more information. You need more belief that you can follow through — and handle what happens next.

That’s what I help with.

I work from the inside out, combining coaching tools, compassionate inquiry and my own signature TRUST Framework to help you build the self-belief you need to move.

MY APPROACH

Self-trust first. Strategy second.

STEP INTO SELF-TRUST

We take brave but manageable action, then pause to reflect on what it reveals. No quantum leaps, this is where self-trust is built: not through perfect outcomes, but through showing up and learning what you’re truly capable of.

TEST & OBSERVE

This is where belief starts to shift. Using proven tools and techniques, we strengthen new, more helpful thoughts and ways of being, so self-belief becomes your default, not a one-off.

STRENGTHEN YOUR SELF-BELIEF SYNAPSES

We explore your personal patterns of self-doubt, like perfectionism, people-pleasing or overworking, and why they exist. You’ll begin to see these as protective strategies, not character flaws and start a dialogue with your inner ‘Safety Guardian’ the protective part of your mind that keeps you safe.

UNDERSTAND YOUR SELF-DOUBT

Once we’ve found the thought or story holding you back, we gently challenge and rewrite it. This is about shifting your perspective, not forcing fake positivity.

REWRITE

We start by getting honest about what’s keeping you stuck. You’ll learn to slow down, tune into your inner voice, and trace your stuckness to its root — often an old story, fear or belief.

TUNE IN AND TRACE

Being honest and transparent with you about what is possible when you build a business and the context from which I have built my own, is important to me as an ethical business owner. I’m all about celebrating the wins but also sharing the tough days too.

Read about my values, privileges and practices if you’d like to know more about
what ethical business is to me.

My values

My story so far...

2016

Joined Instagram.
Started my blog The Flourishing Pantry.
Became obsessed with health and knew I wanted to be involved, but didn’t know how.

2017

Quit my job and moved from London to Dublin.
Shadowed a health coach to suss out career options.
Worked for the Health Bloggers Community.
My blog won its first award.

2018

Started a series of wellness retreats.
My blog won a second award (Ireland’s Health Blogger Of The Year).
Freelanced in the music industry to pay the bills.
Trained as a coach.
Married my Irish boyfriend.

2019

Started taking paying coaching clients.
Ran a retreat in Portugal.
Cried a lot and worried I’d never make it as my own boss.
Still freelanced in the music industry to bring in extra income.
Launched a podcast.

2020

Launched my membership.
Got fully booked with clients.
Had a €17k month.
Didn’t work a single day in the music industry and could finally say I was a full time business coach.
Had a baby.

2021

Ran my first group programme.
Grew my membership.
Worked with 18 1:1 clients.
Wrote my first book.
Ran my business with no childcare for 8 months.

2022

Released my book.
Hosted my first Just Start Now® summit and CEO Days in England, Scotland and Ireland.
Hit a 6 figure income.
Bought a house!

Party time!

2023

Trained as a self-belief coach.
Released my audiobook.
Fell pregnant again (and kept things quiet!)

Secured full time childcare to get back to business
Went back to full time employment
Rebranded as The Trust Yourself Coach
Launched new 1:1 coaching offers, and The Business of Self-Trust podcast and Substack

2024

Certified as a Self-Belief Coach with the Self-Belief Coaching Academy
Had my second child
Hosted the Business Backed By Belief Summit
Closed down my membership and pivoted into self-belief coaching

2025

I'M READY

Find out more about how I work with health and wellness professionals to overcome their self-doubt and grow in confidence and self-belief to show up, stay consistent, get visible and take action in their businesses.

YOUR TURN

NOW IT'S

COME SAY HI @VICKY.SHILLING

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Hi, I'm Vicky Shilling
nice to meet you

You’re not here to PLAY SMALL