Lifetime course & community

It’s time to step into the wellness business you’ve been dreaming of

Just Start Now  is the course and community you’ve been looking for to turn your wellness qualification into a fully-fledged business. 

®

YOU have a dream to impact the world’s health, earn great money and create the flexibility you know a solopreneur lifestyle can bring you. 

WE have the support, tools, and community to turn you into the business owner that makes all that possible — in a supported and structured way that breaks down the steps and gets you where you want to go. 

Sign up today and join us for Monthly Live Q&As, goal setting & accountability sessions all the way through the year + Lifetime course and community access.

Create your wellness business.

Live the life that you want.

JOIN NOW FOR 6 X MONTHLY PAYMENTS OF €300

OR

JOIN NOW FOR €1720 IN FULL AND SAVE €80

If figuring out all the ‘business’ stuff is feeling hard, but you know deep down you were made to help people with their health…

then Just Start Now is perfect for you.

No matter how qualified you are, no matter how many courses and CPD trainings you do, and no matter how much you think you can figure it out alone…
Until you lay the right foundations, you’ll never have the kind of business that you 
dream about.

Does this sound like you?

You qualified as a wellness practitioner in the last few years or you’re just about to. And yet turning all that hard earned (and paid for!) knowledge into a business? You’re really struggling. 

You’re overwhelmed with all the business tips and know-how floating around: you’re in paralysis and doing nothing which is denting your confidence and belief that it’ll ever happen for you

You’re spending hours a day being ‘busy’ on your wellness business, but never doing the things that seem to really move the needle or turn into the amount of clients, bookings and income you want.

You feel pushed for time - people with thriving businesses seem to spend hours on growing their brand. Yet even if you had the time, you’re not sure what actually works - what if you get it wrong?

You’re confused about what you should be offering in terms of packages and programmes. You scroll through social media seeing what everyone else does and it leaves you feeling even more muddled. 

You’re starting to wonder if you’re just going mad - all you see is ‘influencers’ making millions or people on the other end of the spectrum who don’t make a dime using their wellness qualification, isn’t there somewhere in between?

And yet despite all that confusion and doubt... you have a huge desire and belief you can positively impact the world’s health and happiness. But right now, you’re just frustrated.

If any of the above feels familiar to you…

Just Start Now  could be the answer you’ve been looking for, to finally build a profitable wellness business and start helping the people that need you.

®

Join our community

of encouraging and ambitious wellness business owners now

Complete life-time access training with bonus community, expert support and monthly group coaching with Vicky.

Training modules available as audio or video with English subtitles.

CHOOSE YOUR PAYMENT OPTION + JOIN TODAY

JOIN NOW FOR 6 X MONTHLY PAYMENTS OF €300

JOIN NOW FOR €1720 IN FULL AND SAVE €80

Hello! My name is Vicky Shilling

…and I’m here to fill the gap between where you are right now: amazingly qualified wellness practitioner, and where you want to be: thriving successful business owner. 

If you’ve been looking for a comprehensive answer to the question “how do I make this all into a business in a way that feels good?” then you’ve come to the right place. 

But… I want to be straight up with you. My approach is about sustainability. 

Health and wellness pros like you are heart-led, compassionate, caring and often sensitive people.  So the “push push push, sell sell sell” model that most online business gurus offer is not going to work for you.

I’m here as the antithesis to all that. I’m your Steady Eddie. Your tortoise against the hare. 

Me, my approach and the Just Start Now® course and community is your reliable companion to finding the incremental and enjoyable way to turn what you are amazing at into a sustainable income. 

Sound good? Come on in

Business stages courtesy of Julie Creffield

Who is Just Start Now for?

Most people in our community are at the early stages of their wellness business i.e. the first 1-2 years. 

If you take a look at this pyramid as a way to think about business growth, if you’re at the Embryonic or Fledgling stages then you are definitely in the right place. 

Many people in the Just Start Now community are side-hustling their wellness business alongside a full-time job in order to get things set up. Or they’re looking to upscale and grow an existing wellness business that just isn’t fulfilling them right now. 


If that sounds like you, we have everything you need. 

If you’re on this page right now, it means you want to make your business a success. 

You’ve got big dreams. You know you’re capable. You’re ready to run the prosperous business you know is in you.

You’re not one to settle for doing the qualification and then get back to your normal life, the boring thing you were doing before you learned all this stuff. 

What’s the key? 

It’s to start now focusing on the right things. 

I’ve stripped back starting a wellness business to the essential core. I’ve made it easy to understand. And most importantly, easy to take action on. 

I’ve watched, learned, paid for, studied and brought together all the online business skills and tips I can see really get success in the wellness industry so that anyone could apply them.

Starting your own business isn’t easy. But it is totally possible for someone like you if you take the right steps and get the best support. Creating the business of your dreams (and the flexible life that comes with it) is so much simpler than you think.

Lose the complexity and come learn how it can be done in a much more streamlined and effective way. A way that allows you to be authentic and aligned and make an income doing what you’re incredible at. 


If you join us you will get the hidden blueprint that you’ve been looking for. I’ve laid it all out for you.

Start. Succeed. Sustain.

You cannot build the business you want without the right foundations. 

Everyone that joins Just Start Now® moves through the same Core Content to ensure you lay roots that are strong from which you can flourish and grow. 

The basics can’t be skipped.

If you start in the right place, you’ll set yourself up to succeed. 

And once you’re succeeding, we can support you to sustain that success. 

But first you must start. 

What my clients say

next

“MY PRICES ARE NOW REFLECTIVE OF MY EXPERTISE AND MY INCOME HAS DOUBLED.

Since joining Just Start Now I’ve been able to hone in on my ideal client, really get to know who I want to help and offer the best services to help them.

Just Start Now has helped me value my business and myself."

Janice Tracey, Nutritional Therapist & Lifestyle Coach

“Vicky is utterly brilliant and I love being a part of her gang.

Before joining Just Start Now I was struggling with everything! Who I wanted to work with, how I could create content that spoke directly to them and nurturing relationships in a way that felt good.

Now I feel supported, no longer alone or overwhelmed. My content is now more specific and focused on what transformations my clients want."

Jennifer Davy, Life Coach

"Just Start Now has helped me move forward. I now feel like a business owner.

Joining Just Start Now gave me much needed clarity and structure. I had all the essential business information in one place.

Since signing up I’ve had more signups in my group programme which has meant more income. I’ve developed the mindset required to set goals and am clear on my business messaging."

Disha Kagdada, Wellness Coach

Here is the tried, tested & proven blueprint to building your wellness business:

Phase 1

CLARITY

(2 modules)

  • Clarity on your vision for yourself and your business, taking you from big picture to clear action steps 

  • Clarity on who you serve and how. Helping you stand out from the crowd and get seen as an expert

Phase 2

PACKAGES

(2 modules)

  • Packaging your expertise and knowledge into irresistible offers for your ideal clients 

  • Pricing in a way that gets your customers buying and makes you a sustainable income 

Phase 3

SALES

(2 modules)

  • Get comfortable with sales so that you can bring in customers in a way that feels fun, not ‘icky 

  • Master the art of discovery calls and sales conversations, so you convert ideal clients into paying customers

Phase 4

YOUR SITES

(3 modules)

  • Building a website that attracts the dream customers you want to work with

  • Growing a mailing list that gives you a direct line to spread your message and make sales 

Phase 5

CONNECTION

(3 modules)

  • Creating consistent content online that really speaks to your ideal client

  • Practical tools and know-how to achieve that elusive engagement and draw in customers 

  • Building a community with people who want to support, champion and buy from you 

In addition to life-time access to the CORE content, you’re also getting

Monthly live Q&As

Ask questions and pick the brains of me and the group on how to tackle problems and issues coming up in your business.

Supportive community

Stay connected to other wellness business owners on the same journey as you. Ask questions, get support and feedback on what you’re working on between the monthly calls.

Copywriting clinic

Struggle with your words, but know they’re important to attracting ideal customers? 

Whether it’s crafting the perfect social media caption, sales-page or website copy, we have an in-house copywriter who provides personalised feedback every month. 

Hand-picked PR opportunities

My team and I pick out current PR and press opportunities that you could pitch yourself for and get featured in local, national and online publications as a wellness expert, boosting your credibility and bookings. 

Monthly goal setting and accountability sessions

Each quarter we set 90 day goals and then monthly we check in on those plans to see our progress. 

Divided into break-out groups, these mini masterminds give you space to brainstorm any problems along the way and gain from listening to other people’s experiences and challenges in businesses just like yours. 

Amazing bonuses

On top of all that, you’ll also get access to these:

10 hand-picked masterclasses & training

Member of the Month

1 x ticket to Just Start Now live

I’ve selected 10 of the most useful and impactful trainings I’ve ever delivered or commissioned to get your business really thriving:

  • How to develop your personal brand with Eva Blake
  • An introduction to market research with Helen Baker
  • How to get your business legit with Lucy Legal
  • How to make your wellness business inclusive with Sarah Taylor
  • How to use Facebook adverts to grow your mailing list with Polly Lavarello
  • How to get great testimonials
  • When and how to hire help in your business
  • How to market your business without social media (access to my full 4-part mini-course) 
  • How to create sell-out online events
  • How to run free webinars to upsell your offer

I’ve selected 10 of the most useful and impactful trainings I’ve ever delivered or commissioned to get your business really thriving including:

  • How to get your business legit with Lucy Legal
  • How to make your wellness business inclusive with Sarah Taylor
  • How to use Facebook adverts to grow your mailing list with Polly Lavarello
  • How to market your business without social media (full access to my course) 
  • How to create sell-out online events

10 hand-picked masterclasses & training

Member of the Month

1 x ticket to Just Start Now live

Engage, ask questions, show up, take action. If I see you’re throwing yourself into it you have a chance to win Member of the Month. 

Winners get 48hrs access to me on voice-note and messaging app Voxer so I can give you personalised mentoring on whatever you need help with.

10 hand-picked masterclasses & training

Member of the Month

1 x ticket to Just Start Now live

In the year you join I’m gifting you one free ticket to my in-person wellness business owners summit.

Join us live to connect in person with your community and hear from special guests and inspiring role models in the solopreneur health industry. Location TBC. 

Create your wellness business.

Live the life that you want.

JOIN NOW FOR 6 X MONTHLY PAYMENTS OF €300

OR

JOIN NOW FOR €1720 IN FULL AND SAVE €80

What's inside Just Start Now?

Join our community of encouraging and ambitious wellness business owners now

Complete life-time access training with bonus community, expert support and monthly group coaching with Vicky.

Training modules available as audio or video with English subtitles

What my clients say

next

“Just Start Now has been invaluable especially when it comes to my mindset.

The Just Start Now training portal is packed full of so many incredible resources that have really helped me to lay the most important foundations for my business. Because of Just Start Now, I no longer feel lost.

I now recognise the value of my business and feel confident in making my business the success I want it to be."

Serena O’Reilly, Plant-Based Nutrition Coach

“I’m now more confident about speaking about my offers and selling.

Being part of Just Start Now means I’m not on my own anymore: there’s always someone to bounce ideas off and I feel as though I have some accountability. I now feel as though there’s possibilities out there instead of feeling stuck and not sure what to do.

I now have a more deep-rooted faith in myself to make things happen, as opposed to always doubting myself."

Meg Sloan, Self-Worth Coach

"In Just Start Now I have found a group of inspiring people.

It's like having a really big hug on tap as the group is full of celebration, inspiration and empathy as we all work towards our goal of being visible and successful in our businesses. 
Just Start Now has the perfect balance of useful training, real-life guidance, practical support and brilliant atmosphere for anyone who wants to build a wellness business."

Maija Tweeddale, Nutritional Therapist

It’s time to stop:

Looking at business courses that aren’t designed for health practitioners and your unique way of working 

Investing in random bits of your business journey on a whim because you saw a Facebook advert

Feeling like the only way to make money is to be pushy, salesy and use marketing strategies that leave you feeling gross 

And time to start:

Accessing the full and comprehensive, step-by-step plan to taking your wellness business from zero to booked up

Learning where to focus your limited time and energy to get real results and attract ideal customers 

Getting support, accountability and generally the good kick-up-the-bum you know you need to make this happen 

This course and community contains everything you need to turn your expertise into a sustainable income

It’s hosted by me, Vicky Shilling: 
The Wellness Business Mentor

I help people step into wellness careers, find their confidence and build a work-life that truly serves both them and the people they want to help in the world. 

Over the last 3 years I’ve supported over 250 health entrepreneurs through 1:1 coaching, in-person and online workshops and they’ve experienced incredible results:

  • Launched passion filled blogs to share their health journeys
  • Spoken at their first corporate wellness events
  • Spoken at their first corporate wellness events 
  • Moved into their own treatment premises 
  • Quit their jobs to go full-time into their wellness businesses

Now it’s your turn

Frequently Asked Questions

How long will it take to work through the content?

I don't believe you can lay the groundwork for a truly successful wellness business in just a few weeks. Anyone who tells you it's possible isn't telling the whole story! 

The core content is designed to be consumed and acted on (because that's where the results actually come, the action bit!) over 6 months. 

I fully expect that if you implement what you've learned and ask for help when you need it, you can have your business up and running and getting clients within 6 months, even if you're starting from scratch. 

Alongside the core content our monthly live Q&As and accountability sessions will help keep you on-track and give you the opportunity to ask questions and get support working through any blocks that come up with the training.

It sounds expensive, I'm not sure I can justify it

I hear you. You've invested a lot already in your qualification and I bet probably a few other courses to boot to try and get you where you want to be. 

I know Just Start Now® is not the cheapest business course on the market. I’m proud of that and totally stand by it.

Here’s why:

  • When you invest in yourself at this level you’re more likely to take action. Pushing yourself out of your comfort zone is going to get you really laser focused and following through, far more than a ‘throw away’ amount that you can easily forget. 

  • This course and community honestly has everything inside it in terms of training and support to get a profitable business, so that you can more than make back your fee if you implement what you are taught. You might have been burned before but this contains everything you've been looking for. 

  • I've done a lot of research on what's out there to support people like you in the wellness sector. There is nothing that rivals this in terms of content and on-going support at this price point.

How many people are inside Just Start Now? Am I going to feel overwhelmed?

Just Start Now® is not a massive, overwhelming community. It’s small - right now our membership is around 50, and I don’t expect it will grow much beyond 100 in 2022. 

I like knowing your business, keeping you accountable and for you to get to know the others in the group. 

If you’ve been in communities before where you can’t keep up, there’s a million messages flying left-right-and-centre and you feel like you’re drowning before you even start, this is totally different!

It sounds great! Can I join any time?

Yes! You can join any time. 

If this page is singing to you and you know you’re ready to just start now then come on in. 

As soon as you sign up you’ll get instant access to the resources, private community of wellness business owners just like you and details of how to join us for our monthly calls.

You used to offer a membership at a lower monthly cost, what happened to that?

Yes I did. It was great, but eventually it didn't feel in alignment with what I teach. 

I don't think you can get great results if you just dip in and out of training. I bet it's the same for your clients: you know the way you're going to truly transform their habits, diet and lifestyle is to give them sustained support and guidance over an extended period of time. Not just a one off session. 

It's the same for you and your business. 

By offering a pay-by-the-month membership I felt I was sending out the wrong message: that you could get instant results in just a single month, and if you didn't see those results, you could drop out. 

This programme is designed to combine all the community benefits my membership offered, with the clarity and content of my group programme. It's all the practical training you need, with a support network and accountability structure I have evidence gets results. 

Lifetime access and ongoing support are how I can ensure you keep taking action and don't get stuck on the way to your wellness business goals. This format also means you get the benefit of alumni who have worked through the content before and are just a few steps ahead of you, so can give great advice and support.

What sort of businesses do the Just Start Now community have?

A total range! From product based subscription boxes and food products, to health coaches, yoga instructors, hypnotherapists, health coaches and nutritionists. 

There is so much to learn from other businesses and their models and approaches, and a surprising amount you’ll realise is the same no matter what sort of business you’re growing.

What kind of results can I expect from joining Just Start Now?

This course and what you get out of it is very much dependent on you, where you’re at in business and what work you do and action you take based on the calls and resources.

The resources and training can enable you to achieve things like:

  • Get clarity on your business goals 
  • Write an ideal client avatar that helps your message shine 
  • Create a website that attracts clients 
  • Grow a mailing list that gets you bookings 
  • Gain confidence to get visible and appear on camera to attract customers
  • Develop an Instagram strategy that turns browsers into buyers 
  • Expand a Facebook group into a true community 
  • Build a strong enough grounding to finally make your business sustainable and profitable
  • Grow a client base without relying on social media

What time are the live calls, and what happens if I can’t attend them?

Live Q&A sessions are monthly 12.30pm GMT/BST. 

Live goal setting and accountability sessions are monthly 09.15am GMT/BST.

The full schedule for Just Start Now 2022 is here

The calls are a great part of Just Start Now® to ask me questions live and build a sense of community with the group, but they’re not essential. 

What will really move you forward is watching and applying the Core Content and using the community to ask questions and get support to take action. 

You will always be able to submit questions in advance for the live Q&As and you will given access to the replays to watch back in your own time.

What is the cancellation policy?

submit

Your question

Email

Last name

First name

Got a question? 
Not sure if it’s right for you? 
Drop me a line.

Thank you for getting in touch!

I can't wait to get back to you with answers to your questions about the Just Start Now course and community.

© Vicky Shilling Ltd. 2022 

Values, Privileges & Practices

Policies

Site Credit