As the new year approaches I just know that as a health professional attracting business online you’re going to want to get yourself super organised with your content.
But sometimes staring at a blank page or wondering what the ideal thing to talk about this month, next week or even next month can feel really hard to figure out.
One easy way to start shaping your content is to be clued into key health and wellness awareness days happening nationally and internationally. These give you a great way to structure your promoting, get seen by a wider audience and tap into bigger conversations happening in your field – positioning you as an expert.
Read on to discover how awareness days and awareness months could boost your business profile and help you to get a head start on planning your marketing in 2023.
How to use the Health & Wellness Awareness Days Calendar 2023
The health and wellness awareness days calendar lists over 200 awareness days, as well as listing health-related awareness months giving you a comprehensive downloadable calendar of key dates throughout the year, that are relevant for health and wellness-based businesses and practitioners. There are a few fun dates thrown in along the way, World Nutella Day anyone!? 😋
Choose 1-2 health awareness days from each month that are most relevant to your business and your ideal clients and factor them into your content plan and promotions. Please don’t feel like you have to use every single awareness day!
3. Check the date/s
Do a quick check of the date/s before you post just to make sure the date hasn’t changed or moved. As much as we regularly check and update the calendar, it’s always good to double-check as some dates are not confirmed so early in advance or can shift by a few days or a week.
4. Use #hashtags and resources
Make use of the relevant hashtags and resources where possible. Many of the awareness days have whole campaigns behind them, so this is an ideal way to join in the conversation and engage with your audience on topics that matter to them.
5. Tap into #journorequests
Check #journorequest on Twitter for the chance to be quoted in the press as journalists are often looking for comments from practitioners and experts around awareness day topics. Not sure how to promote your wellness business? Check out my blog post: How to do PR for your wellness business
There’s nothing better than knowing that you’ve already got some content in the bag and scheduled ahead of time (the dream right!)?, whether it be an Instagram post, a blog post, a newsletter or maybe even a podcast episode.
Let’s get the new year off to a flying start with some key awareness day dates for your 2023 diary if you’re a health, fitness or wellness practitioner.
6th January – Women’s Christmas (a tradition in Ireland, it’s a day where Irish men take on household duties for the day – even if you don’t live in Ireland I feel this would be a great conversation starter, particularly if you help women around self-care!)
23rd-29th January – Cervical Cancer Prevention Week. Use the hashtag #SmearforSmear, and for more ways to get involved with this campaign and for extra resources go to jostrust.org.uk
Including over 200 key health awareness dates that are relevant to personal trainers, health coaches, nutritionists, yoga teachers and wellness professionals to keep you relevant and on-trend, and never without a topic to talk about in your social media posts, newsletters and podcasts.
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