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June 6, 2022

[060] The 4 wellness business model archetypes explained

I'm Vicky Shilling

A wellness business mentor, podcast host, author and I help you start and grow a successful wellness business.

My magic is in being able to break down the practical and strategic parts of business building, coupled with helping you cultivate a mindset that supports those actions to get the outcomes you desire.

Strategy + Beliefs =
Business Prosperity


What do you need help with?






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I’m excited to bring you the next episode of the Just Start Now Book Club podcast season.

Each episode in this series will be focusing on a chapter in my new book, Just Start Now – Unlock your entrepreneur mindset to grow your wellness business.

To get the most from the season, buy your copy now and read along with us!

I’m excited to bring you today’s episode, where I discuss my favourite chapter in the book – Chapter 5, Finding your own path, which is all about finding the business model that works for you.

In this episode, I introduce you to the 4 different business model archetypes: Influencer Izzy, Bespoke Betty, Responder Rachel and Signature Sally. Looking at these business archetypes can help you discover the business model that suits your personality and feels authentic to you.

If you want to know what business model works for you I have created a quiz to help you with just that – What’s your wellness business model archetype?

Some of the things I talked about when it comes to finding the right business model for you:
  • Why it’s important to find the business model that works for you (spoiler alert – you don’t have to stick to one model!)
  • How tapping into your own strengths will help you build a sustainable business that aligns with your big-picture vision
  • The different types of services and packages that align with each archetype
  • Ways to build a business that does not have to be visible on social media

And don’t forget:

Read the book? Make sure to leave a review on Amazon now (do it here)!

Just Start Now the book is here!

Unlock your entrepreneur mindset and grow your wellness business. Available from Amazon, Foyles and Waterstones.

Or order in-store at your local independent.

Just Start Now by author Vicky Shilling

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