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In this episode I talk about:
- The sliding scale of knowledge, where you sit on it and where your ideal and not ideal clients sit on it
- Why there are some people on the sliding scale that will never buy from you and why it’s a waste of your time and energy trying to market to them and convince them to buy from you
- Why you need to shift your focus to people further up the scale that are ready and willing to do the work and are actively looking for someone like you to help them, that want to invest and just haven’t found the right practitioner yet.
- Whether you need to speak about time or money objections in your marketing. I mentioned this episode of Simone Seol’s Joyful Marketing podcast episode, where she describes Low Level and High Level Objections and where I disagree slightly with her approach.
The sliding scale of knowledge is a concept I cover in more depth in my book Just Start Now, grab a copy now.
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