[001] How to start a blog for your wellness business

Just Start Now podcast graphic of a wellness business desk on a pink ground

September 2, 2019

I'm Vicky Shilling

A wellness business mentor, podcast host, author and I help you start and grow a successful wellness business.

My magic is in being able to break down the practical and strategic parts of business building, coupled with helping you cultivate a mindset that supports those actions to get the outcomes you desire.

Strategy + Beliefs =
Business Prosperity


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This podcast episode is based on my video resource for how to start a blog for your wellness business:

There are also more tips on designing a website in this blog post.

In this episode I talk about:

  • My own journey starting The Flourishing Pantry and the advantages of starting a blog
  • The difference between a website and a blog
  • Mindset blocks that are stopping you starting your blog including ‘who wants to listen what I have to say?’ and ‘what happens if people don’t like it?’
  • Finding your niche and being clear on who your audience is (and why this mustn’t hold you back from starting your blog)
  • Choosing a platform for your blog and my own experience choosing Squarespace over WordPress
  • Basic design tips for your blog – what pages you need to include
  • Creating a brand for your blog and why this shouldn’t distract you from writing blog posts and getting your content out there
  • How to come up with content ideas for your blog and how much you should write


If you want more support starting a blog for your wellness business, find out more about coaching with me. We can work together one-to-one and bust through those blocks holding you back.

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