Lea and I talk about the power of great copy, what stops wellness business owners writing brilliantly to attract customers (hello fixed mindsets!) and Lea shares 3 tips to master compelling copy that converts.
Some of the things we talked about when it comes to writing great copy for business:
Lea’s 3 Cs explanation of the power of great copy: chemistry, credibility and confidence.
The biggest problem Lea sees people have when it comes to putting what they do into words: overcomplicating things!
How copywriting – which might sound scary and complicated – is actually all about story telling and having conversations, just the same as selling.
How a professional copywriter can help you and when to hire one
Lea’s three tips for writing better copy for your business:
Practice talking to your ideal client and write content as if you were speaking directly to them
Your copy isn’t about you – centring your writing on the reader and describing instead why you’re the perfect person to help them
Focus on the transformation and outcome you help your customers achieve
If you’re struggling to get your words to connect with your clients, I’ve got just the thing! Join Copy That Connects, an access-anytime course that gives you a step-by-step guide to writing great copy.