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May 16, 2022

[057] I’m not enough! Let’s talk scarcity (with Ray Dodd)

I'm Vicky Shilling

A wellness business mentor, podcast host, author and I help you start and grow a successful wellness business.

My magic is in being able to break down the practical and strategic parts of business building, coupled with helping you cultivate a mindset that supports those actions to get the outcomes you desire.

Strategy + Beliefs =
Business Prosperity


What do you need help with?






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I’m excited to bring you the next episode of the Just Start Now Book Club podcast season.

Each episode in this series will be focusing on a chapter in my new book, Just Start Now – Unlock your entrepreneur mindset to grow your wellness business.

To get the most from the season, buy your copy now and read along with us!


Content Warning: Please note that this episode contains some strong language at the beginning, in case you may find this offensive or if little ears are around while you listen.


In today’s episode, I’m talking to Money and Business Coach and Mentor Ray Dodd, who helps people master the skill of money-making. We take a deep dive into the chapter I have written in my book all about scarcity.

We discuss the ‘lack’ mindset, where it shows up and how it shows up differently for different people. We also unpick the concept of scarcity and how we can overcome it and feel more abundant.

Some of the things we talked about when it comes to a scarcity mindset:

  • All the ways in which scarcity shows up for business owners – including time, money, competitors and audience size
  • Trusting in the skill of making money, not in money itself
  • The flow and momentum of money
  • How societal beliefs promote scarcity and how to navigate a scarcity mindset
  • Why it’s important to ‘love your lurkers’
  • ‘Time optimism’ and what it is
  • Playing whack-a-mole with your limiting beliefs

Find out more about Ray:

Ray Dodds’ website

Ray Dodd on Facebook

Ray Dodd on Instagram


And don’t forget:

Read the book? Make sure to leave a review on Amazon now (do it here)!

If you do this while this podcast season is airing (May-June 2022), you’ll be in the running to win a free Power Hour with Vicky every week as she picks a review at random and shares the winner right here in the show notes.

Here’s this week’s winner:




5 start Amazon review for Just Start Now


If this is your review, write to to claim your free Power Hour.

Just Start Now the book is here!

Unlock your entrepreneur mindset and grow your wellness business. Available from Amazon, Foyles and Waterstones.

Or order in-store at your local independent.





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