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Some of the things we talked about:
- Shifting and changing as a person and investigating where we feel resistance in moving into a new area of business
- Trying to do all the things and struggling to let go of where things started, where your identity began from
- Not having one big realisation that you’re doing all the things, but a gradual awakening that you can’t continue stretching yourself
- Reframing the ‘failure’ of stepping away from aspects of your business as testing and ‘course correcting.’
- What to actually focus on when you’re getting started in a wellness business
- Why you need to market beyond just posting on Instagram – and what that looks like in practical terms
Laura’s tips for what to actually focus on when you’re getting started:
- Get clarity on who you are serving and how (but don’t procrastinate)
- Build an audience by starting on social media (before you launch products)
- Create a website (talk to Laura if you want a WordPress one designing for you)
- Sign up 1:1 clients (and that might mean working your in-real-life network to start with, not just online)
Some of the resources we mentioned:
- Amber McCue and the analogy of building multiple bridges to get to where you want to be
- The hot / warm / cold circles to market to
- Bonjoro videos
If you want to find out more about Laura Agar Wilson and the work she does:
Head to Laura’s website: Laura Agar Wilson
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