You might like my video and resource on how to get started with Pinterest for your wellness business to support your actions after listening to this episode:
Some of the things we talked about when it comes to using Pinterest to grow your wellness business:
- The difference between Pinterest and social media – Pinterest is a search engine where people are coming to answer questions and solve problems, not to connect with people.
- The benefits of using Pinterest including the fact it’s not a ‘hungry monster’ like social media – you can have pins that keep returning traffic to your website for weeks, months and years after they’ve been created.
- What you need to have in place before you start using Pinterest:
- Your ideal client avatar clear in your mind
- Your own website
- An email list set up
- A blog or bank of resources / helpful content perfect for your ideal client
- If you think you’re ready to start using Pinterest as part of your marketing strategy, Sahar recommended these steps to get started:
- Create a Pinterest business account
- Switch on Rich Pins (which requires verification)
- Know your long-form key words and add these to your boards, profile and pin descriptions
- Design branded pins with good images and your website/logo on them to create brand recognition (we recommended using Canva)
- Use 3 x hashtags on each pins
Find out more about Sahar Twesigye:
Sahar Twesigye’s website
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Sahar Twesigye on Instagram