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April 20, 2020

[019] How to launch a health product with no funding with Squirrel Sisters

I'm Vicky Shilling

A wellness business mentor, podcast host, author and I help you start and grow a successful wellness business.

My magic is in being able to break down the practical and strategic parts of business building, coupled with helping you cultivate a mindset that supports those actions to get the outcomes you desire.

Strategy + Beliefs =
Business Prosperity


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Some of the things we talked about when it comes to launching physical products:

  • Fear of judgement when you’re just starting out – not knowing what a blog and social media account would become and not wanting to be seen by friends and family. But realising it was easier once everyone knew!
  • Running a lean, flexible business that suits your lifestyle. Do you need an office or can you work from home? Productivity and working when it suits you, rather than a fixed 9-5 with allocated holiday.
  • Building a brand and having values, a tone and an ethos that runs through everything you create – content or products. And also identifying what your brand is not.
  • Finding your confidence in your own brand voice and not getting distracted by what other people are doing.
  • The advantage of being known for one thing and becoming an expert at your specific area.
  • Working with people that respect you and support you, rather than undermining you. Trusting your gut when it comes to bringing new people on-board.
  • Tapping into networks so you don’t feel alone. The ladies recommend She Can She Did.
  • Being open to feedback and doing market research – you can’t hide from what people think! Address concerns and issues to grow your product or service.


Find out more about Squirrel Sisters:

Squirrel Sister’s website

Squirrel Sister’s on Instagram

Squirrel Sister’s on Facebook

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