[088] Why Human Touch Matters: Copywriting vs. AI

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I last had resident copywriting expert from the Just Start Now community Lea Tierney on the podcast two years ago (have a listen here). But I had to have her back as our first repeat guest! And that’s because we both believe passionately in the power of great writing for your business and the fact it’s still a main staple of how we support people connect and convert customers in their wellness businesses.

Two years on from the last time we sat down to speak… has copywriting changed? Can’t ChatGPT just do it all for us now?

In this episode we talk about: 

• What’s changed in copywriting and content creation since 2021 and the fact that ChatGPT definitely can’t and won’t replace the skill of human writing (although we acknowledge there are a few handy things it can do for you!).
• How long writing for your business actually takes (Vicky shares her numbers!) and why this should be embraced and enjoyed, rather than shunned and resented.
• Is there a difference between content creation and copywriting? And does it even matter if the more important thing is just that you’re sharing something with your audience?
• How to tailor content for different platforms like website, email and social media and how repurposing and writing less not more is actually key to connection

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Connect with Lea:

Lea Tierney on LinkedIn

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Any questions about this episode drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.