In this episode I talk about four reasons your words aren’t making the impact you want:
You don’t know who you’re speaking to – getting clear on your ideal customer is essential for your words to land
You’re being too preachy / teachy – currently in your messaging there’s too much selling, too much science and facts and not enough helping solve problems or connecting to the ideal customer and their experience. You’re trying to be the smartest in the room and it’s not what connects!
You haven’t found your own voice – you’re using all the methods and the ‘shoulds’ and trying to copy others so much that you’ve lost your authenticity. There’s not enough personality, not enough you. It is difficult to achieve this when we’ve been told for a lifetime that our presence and opinion is not important, but we have to practice and cultivate the self-belief that our way of doing it is needed
You aren’t writing enough words for them to even get seen – put simply there’s not enough of your words out there in the world for people to connect with. It takes people time to build trust with you, you simply need to write and share more.
If you want to build your confidence in writing for your wellness business then we’ve created Copy That Connects just for you.
This 6 week online group programme is going to show you how to write engaging copy so that you can go forth and build your thriving and much-needed wellness business, knowing your words are doing the talking for you.