[075] Why I closed my free Facebook group (and whether you should too)

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Last year I took the decision to close my free Facebook group, despite it having over 800 members. In this episode, I discuss why I closed my free Facebook group and why this was the right decision for me and my business. That doesn’t necessarily mean you should too, so I also dig into why having a Facebook group could still work for you.

In this episode I talk about:

• 5 reasons I closed my free Facebook group down:
  • Because it didn’t represent my brand 
  • It stopped serving my business model 
  • It was taking up valuable brain space
  • I wanted to move my life and business off Facebook 
  • I can always come back to it if I want
• Why being on Facebook could still work for you:
  • Facebook groups are a brilliant way to showcase what you’re capable of and build trust with an audience 
  • People are already familiar with the platform and groups and so it’s a low bar of entry to get in front of them 
  • There are amazing groups you can pick up clients in, even if you don’t run your own free group