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April 10, 2023

[075] Why I closed my free Facebook group (and whether you should too)

I'm Vicky Shilling

A wellness business mentor, podcast host, author and I help you start and grow a successful wellness business.

My magic is in being able to break down the practical and strategic parts of business building, coupled with helping you cultivate a mindset that supports those actions to get the outcomes you desire.

Strategy + Beliefs =
Business Prosperity


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Last year I took the decision to close my free Facebook group, despite it having over 800 members. In this episode, I discuss why I closed my free Facebook group and why this was the right decision for me and my business. That doesn’t necessarily mean you should too, so I also dig into why having a Facebook group could still work for you.

In this episode I talk about:
  • 5 reasons I closed my free Facebook group down:
    • Because it didn’t represent my brand 
    • It stopped serving my business model 
    • It was taking up valuable brain space
    • I wanted to move my life and business off Facebook 
    • I can always come back to it if I want
  • Why being on Facebook could still work for you:
    • Facebook groups are a brilliant way to showcase what you’re capable of and build trust with an audience 
    • People are already familiar with the platform and groups and so it’s a low bar of entry to get in front of them 
    • There are amazing groups you can pick up clients in, even if you don’t run your own free group

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