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Just Start Now podcast graphic with Fab Giovanetti on pink ground

September 28, 2020

[026] How to brand your wellness business with Fab Giovanetti

I'm Vicky Shilling

A wellness business mentor, podcast host, author and I help you start and grow a successful wellness business.

My magic is in being able to break down the practical and strategic parts of business building, coupled with helping you cultivate a mindset that supports those actions to get the outcomes you desire.

Strategy + Beliefs =
Business Prosperity


What do you need help with?






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Some of the things we talked about when it comes to branding your wellness business:

  • Three stages to create a brand for your wellness business:
    • Identify your values (the lifestyle you want for you and your clients)
    • Identifying the feelings that you want people to feel around you and your brand that align with your values
    • Identify the visuals that match those values and feelings
  • I recommended The Desire Map by Danielle LaPorte to help you with identifying your values and also Cerries Mooney’s Archetype Test to give you a blueprint of value-based words and feelings for your brand.
  • We both talked about graphic design tool Canva for creating your branding deck and brand graphics
  • Shiny object syndrome and why it’s so important to keep your brand consistent in order to make people stop and read what you have to say, rather than getting lost in the masses.
  • Procrastibranding – wasting time and hiding behind perfecting your logo, website, visuals and social media graphics rather than just getting out there and doing it.
  • The importance of accountability when it comes to completing your branding and sharing it with the world.


Find out more about Fab Giovanetti and Creative Impact Co, now known as Alt Marketing School:

Fab Giovanetti’s website

Alt Marketing School website

Fab Giovanetti on Instagram

Fab Giovanetti on Facebook

Fab Giovanetti on Twitter





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