In this episode I talk about the essentials you need to include on a wellness business website that attracts rather than repels your ideal clients.
In this episode I cover:
How this should underlie everything you do on your website (go back and listen to the episode on niching if you are struggling with getting to know who this person is)
Also known as CTAs, ways to make people take action, get in touch, book in or join your mailing list, rather than just passively browse your site.
Why using headers, paragraph breaks, italics and bold text to really break up your text is important not only for readability on small screens but also for visibility and getting found on Google.
Why these are so vital because ‘people buy from people’!
Why when we’re competing alongside Amazon 1-click purchase for online buying, we need to make things quick and easy for people to contact, book and buy from us and how to do this with free or affordable tools.