[065] How to grow your audience

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The Just Start Now podcast for health and wellness entrepreneurs is back for another season!

In this episode, I talk about how to grow your audience for your wellness business including: 

• What an audience is and why we need to grow our audience continually, not just as a once-off activity 
• Fast acting activities you can do to grow your audience: 
  • Guest appearances
  • Influencer marketing
  • Networking 
  • Running free events 
  • Building a referral network (listen to episode 45 with Kate Matheson for more on this)
  • Leverage hot/warm contacts
  • Paid for ads
• Slow burn, long-term activities you can do to grow your audience:
  • Website and SEO / Google My Business (listen to episode 28 with Maddy Shine for more on this) 
  • Content marketing 
  • Mailing list (listen to episode 5 for more tips on this)
  • Press and PR (read this blog post on how to do your own PR)
  • Pinterest (listen to episode 34 with Sahar Twesigye for more tips on this) 
  • How important it is to believe in yourself and your ability to help and the value you add into the world by creating these opportunities and pitching yourself for features (grab a copy of my book for more help with this) 

Any questions about this episode drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.