January 13, 2022
Here’s why this is important: Getting ideal customers to find you isn’t always easy. Having a content planner filled with ideas that are linked to national and international press opportunities could be a great quick win for you and your wellness business.
If you’re a wellness business owner who knows they should be creating more content but find yourself staring at a blank document or empty social media caption all too often, awareness days could be the answer.
Awareness days are brilliant for sparking ideas that you absolutely have inside you, but are probably buried right now in worries about judgement or the plague of perfectionism.
Awareness days can also make your content more timely and relevant so that you’re part of wider conversations. When used effectively you can be seen as a leader, mover and shaker in your area of expertise. Rather than someone bringing up the rear thinking “how did all my competitors know about that campaign and I didn’t?”
Here are my top 5 tips on using awareness days effectively to bring in more business to your wellness business:
Once you’ve got a calendar (like my one with 180+ dates for 2022) pick 1-2 a month to focus on and weave these into your own promotion and content plans.
People engage more with you at a human level if you tell them things about yourself, rather than feeling you need to ‘teach’ or ‘educate’ your audience. If you’ve struggled with or triumphed in the topic of the awareness day, or even just have an everyday kind of story to tell around it, share it!
If you’re going to give out advice for people based around the awareness day theme, split up your tips for the awareness day into short ‘quick win’ captions and articles. You don’t need to fix everything or answer all possible questions in one piece of content! These can also be turned into e.g. 2-minute videos for your website or video channel, or a Reel on Instagram.
Answer questions and leave likes/comments on other people posting about the same topic.
Remember to also check #journorequest on Twitter for the chance to be quoted in the press (there’s more on how to use #journorequest in this blog post on doing your own PR).
You can host an event either online or offline, to mark the awareness day. This could be a charity event if the awareness day lends itself to this, or it could be a profit split for you both.
Being on-trend and planning ahead, you’re more likely to get featured and highlighted by others than just a normal, un-topical event.
10th January – National Houseplant Week (UK)
21st January – Cervical Screening Awareness Week
21st January – National Hug Day (US)
10th February – World Pulses Day
19th February – Real Bread Week
21st February – Eating Disorders Awareness Week
8th March – International Women’s Day
20th March – National Complementary Therapy Week (UK)
23rd March – National Chia Day (UK)
5th April – International Calm Day
7th April – World Health Day
23rd April – National Asparagus Day (UK)
6th May – International No Diet Day
16th May – National Vegetarian Week (UK)
29th May – World Digestive Health Day
11th June – Global Wellness Day
16th June – Health Coach Day
21st June – International Yoga Day
4th July – Childhood Obesity Week
12th July – National Simplicity Day
30th July – International Friendship Day
1st August – World Breastfeeding Week
4th August – Cycle To Work Day (UK)
7th August – International Forgiveness Day
1st September – National Tofu Day (UK)
5th September – Digital Detox Day
30th September – International Podcast Day
1st October – World Vegetarian Day
11th October – National Work Life Week (UK)
18th October – World Menopause Day
1st November – World Vegan Day
3rd November – National Stress Awareness Day (UK)
13th November – World Kindness Day
1st December – World AIDS Day
3rd December – International Day of Persons with Disabilities
5th December – International Volunteer Day
Now you know the dates, pick the ones that are relevant to you and your business and integrate them into your marketing plans now so that you can benefit from media interest and be seen as an expert or spokesperson (even if that feels scary, I promise – you are an expert!).
With huge global institutions like the United Nations and World Health Organisation behind many of the world and international days in particular, you can be sure that they’ll gain attention.
That’s why I developed my Health & Wellness Awareness Days Calendar 2022.
It includes nearly 200 key health awareness dates that are relevant to personal trainers, health coaches, nutritionists, yoga teachers and wellness professionals to keep you relevant and on-trend, and never without a topic to talk about in your content marketing.
Further information on some of the health awareness days can be found here:
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